Dr. Evelyn Arbenz Seidel

Dr. Evelyn Arbenz Seidel is an independent consultant and coach with a strong marketing focus having spent a number of years in line functions at leading international companies such as Procter & Gamble, Colgate-Palmolive, and Dow Chemical Europe. She also has extensive experience in the medtech industry and financial services sector and has been directly involved in start-up companies through a joint venture with the Technopark Lucerne.

She holds a Ph.D. from the University of Lausanne (research field: impact of transformational leadership behaviors on innovation), and is fluent in English, German, and French.

Alex Seidel

Alex Seidel is an independent board member and investor having gained over 25 years’ experience in General Management and in Marketing/Sales in leading international companies such as Procter & Gamble and Mars. He brings extensive experience in identifying customer benefit, competitive differentiators, and growth opportunities. In his prior positions as Chairman Unilever Switzerland and CEO Bestfoods for Switzerland and for the Czech & Slovak Republics, he was able to demonstrate repeatedly his pragmatic focus on delivering results in challenging environments and his ability to lead teams through shared vision and values.

He holds a Master's degree from the University of St. Gallen (HSG) and is fluent in German and English.